RBI-registered NBFC · N-13.02216
About Us
Choice Finserv Private Limited, incorporated in 2016, is the lending arm of the Choice Group — a financial conglomerate listed on the NSE and BSE with over three decades of trust. We bridge India's MSME credit gap by serving underserved and unserved communities across Tier 2/3 towns and semi-urban districts. Combining tech-enabled LOS, KYC, and deep local presence, we make loans accessible, transparent, and tailored to real earning capacity, not just paperwork.
01Achievements
02Mission, Vision, Values
To deliver transparent, innovative, and customer-centric financial solutions that empower individuals and MSMEs to grow with confidence and build a sustainable future.
To become India's most trusted NBFC partner for small businesses and first-time borrowers — combining financial expertise with technology-driven solutions to safeguard livelihoods, unlock opportunities, and drive inclusive growth.
Make processes fast, clear, and easy so that businesses can act without delays.
Focus on stable systems, capable teams, and clear strategies before growth.
Identify and understand real challenges and stay connected with customers and employees.
Use advanced digital tools and data to streamline operations and improve service.
Communicate clearly and reliably to build confidence and lasting relationships.
03What We Do
Traditional lending processes can make it difficult for borrowers with cash-based income, informal earnings, or limited credit history to access finance.
These challenges can delay funding, limit business growth, and prevent individuals and businesses from accessing the financial support they need.
We make financing more accessible through inclusive underwriting, doorstep service, local branch support, and a wide network of lending partners.
04Our Approach
Focused on delivering solutions that best serve our customers' needs
Bringing financial access to underserved and emerging regions
Leveraging technology for faster and more efficient processing
Based on the customer's eligibility, profile, and financial needs
05Leadership & Expertise
Led by a team of professionals combining decades of financial services and grassroots lending experience.

Director & Group MD
Chartered Accountant with 20+ years of experience in financial services — specialises in strategic leadership, financial services, and business growth.
Mr. Kamal Poddar is a CA by profession and a fellow member of the Institute of Chartered Accountants of India (ICAI) possessing an experience of over 20 plus years. He is a visionary who is currently working on the vision of creating Country’s first nation-level financial services hub. His vision has resulted into the rapid and multi-fold growth of Choice Group. He has been instrumental in converting a CA practice firm into full-fledged.

Director & Group CEO
Chartered Accountant with extensive experience in financial services, government advisory, and management consulting — specialises in strategic leadership, business transformation, and financial inclusion.
Mr. Arun Poddar is a Fellow Member of the Institute of Chartered Accountants of India and also acted as a partner at S. K. Patodia & Associates (Chartered Accountants). He holds expertise in Financial Services, Government Advisory and Management Consulting. Holder of strong ability to solve complex company problems using excellent judgment and decision-making skills, he is known in the industry for fostered change in company culture to be more open, transparent, and accountable.
Mr. Poddar has worked closely with government, large corporates and retail customers throughout his journey. His vision of making financial services accessible to every citizen of India will drive the organization to be more customer centric and accessible in Tier 3-4 cities.

Director
Chartered Accountant with 15+ years of experience in financial markets — specialises in financial management, international taxation, IFRS, and investment advisory.
CA Ajay Kejriwal is a fellow member of the Institute of Chartered Accountants of India. He also holds a degree of D.I.S.A. issued by I.C.A.I. He has experience of more than 15 years in financial markets. His experience in the field on IFRS convergence, international tax, foreign investment consultancy, and exchange control regulations are added advantage for the broking business. He possesses extensive experience in understanding the financials of companies and funds management within the division.

Executive Director & CEO
20+ years of experience across NBFCs, housing finance, and banking — specialises in MSME lending, business strategy, governance, and institution building.
A Chartered Accountant with over 20 plus years of extensive leadership experience across NBFCs, HFCs, and banking institutions Mr. CA Vijendra Shekhawat, GPM, CEO of Choice Finserv Private Limited is known for building financial institutions from the ground up, he has led business strategy, sales, collections, finance, compliance, IT systems, and customer-centric operations with a strong focus on governance and sustainable growth.
He has successfully scaled MSME, LAP, and green energy portfolios, managed large multi-branch operations, and raised significant capital from banks, DFIs, FIIs, and private equity investors. His close engagement with regulators such as RBI, NHB, and IRDA reflects his commitment to disciplined and compliant expansion.
Recognized by Forbes India as a “Great People Manager” in 2020, his journey reflects resilience, strategic foresight, and people-first leadership. At CFPL, he continues to drive growth with integrity, structure, and long-term vision.

Independent Director
Management professional with expertise in business management, governance, and strategic advisory — specialises in organisational leadership, policy, and corporate governance.
Mr. Sandeep Singh is a Post Graduate in Rural Development from Xavier Institute of Social Sciences, Ranchi. Mr. Singh has a specialization in Media Planning (short term) from Mudra Institute of Communications, Ahmedabad & in General Business Management (Executive Education) from IIM, Bangalore. Mr. Singh also has authored various books on Management Practices & Business Administrations.
Mr. Singh is currently the Interim Chairman of the Board of Governors of IIM Kashipur & also on the Advisory Board of National Institute of Mass Communication & Journalism, Ahmedabad and Indian Institute of Democratic Leadership, Mumbai, further he also serves as the “Independent Director” on the Board of Various Companies.

Independent Director
Finance professional with 30+ years of experience at the Reserve Bank of India — specialises in banking supervision, monetary policy, financial markets, and regulatory oversight.
Mr. Manoj Kumar Verma is MA & MBA in Financial Management and holds a vast experience of over 30 years at Reserve Bank of India (RBI) across various critical areas such as banking supervision, monetary policy, financial market regulation, and currency management. His deep understanding of how the financial system works from the inside makes him a valuable guide for the company’s strategic decisions.

Independent Director
MBA and banking professional with 30+ years of experience in commercial banking — specialises in credit management, risk assessment, banking operations, and corporate governance.
Mr. Anil Aggarwal is a MBA by profession and an esteemed banking professional with over 30 years of experience in Axis Bank and Oriental Bank of Commerce, specializes in commercial banking. His extensive career has equipped him with deep insights into credit management, risk assessment, banking operations, and customer relationships.
As an Independent Director on the company’s board, he brings objective judgment and a strong governance perspective to boardroom discussions. Mr. Aggarwal’s rich banking expertise and strategic know-how are invaluable assets in guiding the company’s financial strategy and long-term growth.

Independent Director
Professional with expertise in entrepreneurship, business operations, and corporate governance — specialises in strategic planning, stakeholder engagement, and consumer-focused business management
Mrs. Reena Unmesh Wagh is a professional with a multidisciplinary background in entrepreneurship and design. She holds a B.Sc. in Computer Science and a Master’s in Computer Management, along with diplomas in fashion and jewellery design.
She founded and managed her own design brand with exhibitions across India, demonstrating strong capabilities in brand building and business operations. She also served in a leadership role at Mangalam Global Ltd. gaining exposure to corporate governance and diversified business operations. She brings strengths in strategic thinking, stakeholder engagement, and consumer-focused business insight, making her well-suited for board roles.

Director – Sales & Distribution
Banking professional with 18+ years of experience across retail and wholesale assets — specialises in sales, distribution, credit policy, and business expansion.
Meet Lokesh Jain, a seasoned banking leader with over 18 years of extensive experience across premier institutions like ICICI Bank and AU Small Finance Bank. Throughout his career, he has led key functions spanning Retail and Wholesale Asset Business & Distribution, Credit Policy, Risk & Product Management, Agri & Rural Banking, and Priority Sector Lending.
From managing large asset portfolios and multi-branch operations to designing products, strengthening governance frameworks, and driving sustainable portfolio growth, Lokesh has consistently blended strategic vision with excellence. His deep understanding of Retail and Wholesale Assets, i.e. Home Loan, Mortgage Loan, Fund Based & Non-Fund Based working capital finance, etc. and Agri & Rural finance ecosystems reflects his commitment to inclusive growth and structured expansion.
With a strong foundation in Business Distribution, policy, compliance, and risk management, he continues to contribute towards building resilient financial systems in Choice that balance growth with discipline.

Chief of Credit
Banking professional with 20+ years of experience in credit and portfolio management — specialises in mortgage lending, underwriting, and credit policy.
Meet Navneet Sharma, at Choice Finserv Pvt. Ltd., a seasoned banking professional with over two decades of experience in credit operations, risk assessment, and portfolio management across leading financial institutions. With strong expertise in mortgage lending and underwriting, he plays a pivotal role in building a high-quality and sustainable loan book across multiple product lines.
At CFPL, Navneet oversees Product and Credit Policy, ensuring the organization remains competitive while maintaining strong credit discipline. As a member of the Management Credit Committee, he actively contributes to strategic credit decisions, risk evaluation, and portfolio quality. Known for his sharp credit judgement and leadership, he is also deeply focused on mentoring and strengthening the credit team to enable sound risk assessment and responsible lending practices, supporting the company’s long-term growth vision.

Finance Controller
CA with 14+ years of experience in finance and compliance — specialises in financial strategy, treasury, regulatory compliance, and capital structuring.
Meet Ayush Sharma, Finance Controller at Choice Finserv Private Limited — a Chartered Accountant with over 14 years of experience and a journey shaped by continuous learning, global exposure, and disciplined execution.
From building his early foundations in audit and compliance to leading international advisory mandates and gaining cross-border exposure in Dubai, Ayush’s career reflects curiosity, resilience, and strategic thinking. Each phase of his journey has strengthened his belief that strong governance and financial clarity are the backbone of sustainable growth.
Since 2022, at Choice Finserv, he has been steering financial strategy, treasury, regulatory compliance, and capital structuring for the company’s MSME-focused lending operations. Beyond numbers, he focuses on building systems that inspire confidence — ensuring growth is responsible, transparent, and future-ready.
For Ayush, finance is not just about reporting performance — it’s about enabling progress with discipline and trust.

Company Secretary
Company Secretary with 11+ years of experience in corporate governance and regulatory compliance — specialises in board advisory, statutory compliance, and secretarial practices.
Ms. Karishma Praful Shah is a qualified Company Secretary by profession and is a designated member of Institute of Company Secretaries of India (ICSI). With over 11 years of experience, she brings deep expertise in corporate governance, regulatory compliance, and secretarial practices. Her extensive background spans advisory on board matters, statutory filings, and ensuring seamless adherence to evolving legal frameworks. She plays a key role in strengthening the company’s governance standards and operational integrity.
06Our Presence
Proudly serving communities across the region with an ever-growing network of local branches
07Sectors We Serve
Financing solutions for micro, small, and medium enterprises across diverse industries.
Financing support for eligible residential, commercial, and industrial solar projects.
Funding solutions to support business expansion, working capital, and operational requirements.
Financing solutions designed to support eligible NBFCs and their lending operations.
Funding support for eligible residential, commercial, and real estate development projects.
Ask Us
Start your loan application with Choice Finserv today